No One Talks About This: What Entrepreneurship & Product Strategy Actually Look Like Today

 I wish someone had told me this earlier:

Starting something doesn’t mean you’re being strategic.

Just because you have an idea and a Notion page doesn’t mean you’re building something people want. I’ve learned (the hard way) that the gap between “cool idea” and “real product” is massive and product strategy is what bridges that gap.

In this post, I’m not going to hit you with startup clichés. No “fail fast” or “build in public” buzzwords here. Just a real take on what modern entrepreneurship and product strategy actually feel like when you're in the trenches.

1. Being a Founder Today Means Thinking Like a Product Person

Let’s get one thing straight: the best founders I’ve met don’t just “start companies.” They build systems. They’re obsessed with the user, not their own ego.

They know that the real flex is solving one painful problem really well and then designing something people can’t shut up about.

It’s not about grand visions. It’s about doing something simple that works.

Think: “Why does it still take 7 clicks to schedule a doctor’s appointment?” or “Why does no tool exist for freelancers to get paid on time?”

Start there.

2. Validation > Perfection (Always)

Here’s a trap I fell into early on: spending too long perfecting things that nobody even asked for.

Want to save time and money? Validate the idea before you build the product. Talk to 10 users. Post a concept on Twitter or LinkedIn. Build a landing page and see if anyone signs up.

If nobody bites, it’s not personal. Just means the problem isn’t urgent enough or you’re not solving it in a way that clicks.

Fast validation beats slow perfection every single time.

3. You Don’t Need a Big Team. You Need Good Taste.

In 2025, three people with taste, clarity, and a good tech stack can outperform a bloated startup of 20.

It’s not just about skills it’s about alignment. If your designer thinks like a product owner, your PM can write copy, and your developer gets UX, you’re golden.

Honestly? It’s never been easier to build something what’s hard is building the right thing.

4. MVPs That Open Doors (and Wallets)

If you’re building something to raise money or pitch, remember: investors aren’t just backing “tech” they’re backing momentum.

A great MVP isn’t complex. It’s clear.

Make sure it:

Solves one very specific user pain

Feels thoughtful and intentional (even if simple)

Has proof: sign-ups, feedback, early users even 10 real ones matter

Also, if you can tell the story behind the product why you built it, what you’ve learned, where it’s going it’s 10x more powerful.

5. Marketing Isn’t a “Later” Problem

Real talk: building without thinking about distribution is like making a movie no one will ever see.

I’ve learned to think about distribution while building:

Who’s going to care about this?

Where do they hang out?

How do I get their attention without sounding like a sales pitch?

Sometimes that means building in public. Sometimes it means quietly DMing 20 early adopters on LinkedIn or Reddit.

But it always means putting yourself out there.

What It All Comes Down To

Entrepreneurship today is messy, fast, and kind of magical.

You don’t need a huge team. You don’t need VC money right away.

You do need clarity, courage, and a product strategy that keeps you focused.

Build something you care about but be smart about how you build it.

Because good ideas are everywhere. The difference is in the execution.


If you’re working on something or just figuring it out, let’s connect. I’m building too.

Always happy to chat product, validate ideas, or share the stack I use.


P.S. I’m working on a free PDF: “Product Strategy Checklist: 10 Questions to Ask Before You Build Anything.” Drop a message if you want early access.


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